52 Breaks the Bank

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On May 10, DC Comics presents one of the most eagerly anticipated new debuts of the year: 52: WEEK 1, the first issue of the incredible weekly DCU series written by Geoff Johns, Grant Morrison, Greg Rucka and Mark Waid with layouts by Keith Giffen and covers by J.G. Jones.

And if 52 wasn't exciting enough already, each issue will be priced at the special, low price of $2.50 U.S.

The first four issues will feature art by Joe Bennett & Ruy Jose. In addition, beginning with WEEK 2, the series will include the 10-part back-up feature "The History of the DC Universe," written and pencilled by Dan Jurgens with inks by Art Thibert.

"This is one of the most extraordinary and challenging projects ever to come from DC Comics," says Dan DiDio, Senior VP - Executive Editor, DCU. "We are the only publisher that has the ability to deliver quality and excitement like this on a weekly basis."

"We've been working with Diamond and the retail community to help retailers stock 52 appropriately and to make it an event that will bring fans into comics shops each and every week," says Bob Wayne, DC's VP - Sales. "With that in mind, we will not collect or reprint any chapter of 52 until the final issue is published in 2007."

To accompany this historic debut, DC Comics offers retailers a special ordering incentive. For the first three months of 52 (WEEKS 1-12), qualifying retailers will be allowed to make full returns on these twelve issues.

Please note that retailers must meet DC's qualification levels each month to take advantage of this incentive.

To qualify to make returns on 52: WEEKS 1-4, retailers must place final orders on each of these issues equal to or greater than their orders on RANN-THANAGAR WAR: INFINITE CRISIS SPECIAL #1 (DEC050245).

DC Comics will announce qualification terms for 52: WEEKS 5-12 at a later date.

Qualifying retailers will be required to return stripped covers from returnable issues of 52 and an affidavit of destruction to Diamond Comic Distributors at a date to be named later. Retailers will be then be issued credit for each copy, minus 10% of the cover price ($.25).

52: WEEKS 1-4 will be solicited in the March Previews (Volume XVI #3).

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