Overview

DC Thomson launches the Digital Dandy & The Beano Gn-app

Headline - Press release

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The UK’s best loved comics, The Dandy & The Beano, have announced the introduction of a digital subscription service for both titles through Apple’s Newsstand.  First published in 1937 and 1938 respectively, the two national comic institutions join another one of our comic legends, Commando, in the App store. The apps deliver digital, enhanced versions of the comics, enabling fans to read their favourite strips and characters on iPad, iPhone and iPod Touch.  
Demonstrating the enduring  popularity of the comic brands is the fact that Apple are already promoting the free Beano app on the front page of iTunes and it is already sitting in the Top 10 downloads – only hours after the apps’ release!

Even though our comics are for children of all ages… the move into digital publishing underlines DC Thomson’s commitment to children’s literacy, ensuring that our famous comics can be read by kids as widely as possible on all kinds of formats. Teachers, parents and educational experts all acknowledge the role comics have in providing the bridge between picture books and chapter books and with the increasing use of apps by children, we hope even more of them can now access our weekly, original and not-to-mention hilarious content.

Mike Stirling, Editor-in-chief of The Beano said: “This is app-solutely fantastic! We’re all very app-y! Sorry, that’s app-alling! The great thing about the new app on Newsstand is that it guarantees our fans can enjoy The Beano 24-7.  I used to read The Beano snuggled up under the covers with a torch at night – nowadays, I’ll just cuddle up to my iPhone!”
Editor-in-chief of The Dandy, Craig Graham added:  “We’re incredibly excited about being available as a digital download. Now people can have the unique School of Mock that is The Dandy at their fingertips, wherever they are and whatever they’re doing.”

The Beano and Dandy apps are free to download via iTunes and also come with free issues of the comics so that users can see they great content they’ll get in advance, along with simple instructions of how to subscribe or download. Payment is via the user’s iTunes account. Digital copies are enhanced with interactive advertising, video and links to the existing Beano & Dandy websites – www.beano.com & www.dandy.com

DC Thomson have developed these apps in association with Yudu Media – www.yudu.com – and are planning to bring a range of existing titles to Apple’s Newsstand in the coming months.


Q&A

What Is A Digital Subscription?
A Beano digital subscription lets you read every issue of the Beano and Dandy on your iPhone and iPad as they come out. It's the world's most famous weekly comic strip magazine in digital form - loaded with laughs, jumping with jokes, and packed with pranks. Giggles - guaranteed!

How Much Does It Cost?
You can buy each individual issue of the Beano digitally for just £1.49!
The app will remind you every week when the new Beano or Dandy is ready to give your chuckle muscles a workout, but if you buy a digital subscription to the Beano or Dandy, every issue will be delivered straight to your iPhone or Ipad each week. What more could a menace want?
A 6 month subscription costs just £24.49!
A 12 month subscription costs just £47.99!

How Does It Work?
It's simple. No - it's simpler! Wait - it's even simpler than Smiffy!
The Beano app is available on the App Store (accessible through your PC, iPad or iPhone)
Once your subscription starts, you can't cancel until it ends, so make sure you choose the right one for you! Unless you tell us otherwise, your subscription will auto-renew.

Want to see what you're getting?
We want you to see it too! Download the app, and you can read free issues right away!

What Do I Need?
Either an iPhone, iPod touch or iPad running on iOS 3.2 or later
A way to connect to the internet via your device so you can download content.
A sense of humour!

With puzzles, laughs, stories, and comic strips, The Beano and The Dandy makes reading fun  - and with the Beano digital subscription, you’ll never be without them!

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