Lego and TNT's Falling Skies Back Up FCBD 2013

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DK and TNT’s Falling Skies have signed on to sponsor and contribute toward the marketing and promotion of Free Comic Book Day, the industry-wide event set for Saturday, May 4th, 2013. Now in its twelfth year, Free Comic Book Day is an annual event where the entire comics industry works together to raise awareness of comics and local comic book shops. On this day, almost 2,000 comic shops all over the world give away millions of comics published specifically for Free Comic Book Day to new and returning customers just for coming to their shops.

DK and TNT’s Falling Skies will serve as true partners to Free Comic Book Day as they shape and enrich the comic fans’ experience of the event. In addition, LEGO® DC Universe Super Heroes will partner with Free Comic Book Day to bring the day to life for kids and adult fans alike. The relationships mark an important extension in Free Comic Book Day’s campaign of awareness, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture.

 “These sponsorships are a true testament to how much Free Comic Book Day has grown since its inception. We can now attract major sponsors who see real value in being associated with our event,” said FCBD spokesperson Leslie Bowser.

The sponsorships were secured on behalf of FCBD by Bonfire Agency as part of integrated brand advertising and promotional initiatives that also include advertising in comics produced by the member publishers of Bonfire's ComicsUnited Media Network, along with prize provisions for kid-friendly FCBD costume contests planned by a number of stores participating in Bonfire's StoreCorps Comic Retail Activation Network.

"With its sci-fi origins, epic storytelling, remarkable visual effects and memorable characters, TNT's Falling Skies has drawn a large portion of its audience from the legions of comic book fans," said Tricia Melton, senior vice president of entertainment marketing and branding. "We are very excited to bring the drama of Falling Skies to Free Comic Book Day."

"We're so thrilled to be part of this year's Free Comic Book Day,” said Rachel Kempster, DK's Director of Marketing & Publicity. “We know firsthand how important it is to foster a love of reading in children. This year DK will be offering a sneak peek inside our upcoming LEGO® Star Wars®: The Yoda Chronicles and we hope kids everywhere will be just as delighted as we are to learn more about the galaxy's favorite Jedi Master."

If you would like to partner with Free Comic Book Day as a sponsor, please contact Dan Manser at Diamond Comics, mdan@diamondcomics.com. For more information about Free Comic Book Day, please visit www.freecomicbookday.com or www.facebook.com/freecomicbook.

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