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The Daily Read: 12/27

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Though we find it on our browsers probably every day we load up, sites like Google and Yahoo! are always a dubba-u dubba-u dubba-u dot away because their URLs are so easy to remember they become innocuously ingrained in our daily routines. In order to be successful, webcomics have to be similarly easy-to-remember in order to catch on.

One might think a Favorites pull-down eliminates the need for a good URL, but I’ve noticed the webcomics I keep coming back to  are the ones I can remember without accessing Top Webcomics.

It’s no wonder I’ve read Least I Could Do and Dominic Deegan for as long as I have, because they are all dot com domain names which are virtually as easy to remember as the comic titles themselves. Even Arthur King of Time and Space, with a fairly long web title, has a just-as-straightforward URL to enter into the browser. Of course, a dot com isn’t always necessary – a dot net will suffice, as Last Blood achieves the current number two position on Top Webcomics.

By looking at the No. 1 webcomic – The Phoenix Requiem (pictured) – we see that successful webcomics aren’t limited to dot com variations. I don’t consider http://requiem.seraph-inn.com/ to be among the easiest to remember, but the URL achieves several purposes. Namely, Seraph Inn has become Sarah Ellerton’s trademark, highlighting her involvement from the instant the URL is entered into the browser. On a more practical note, the Seraph Inn setting also probably saves on some web space cost, keeping everything under the same umbrella.

Ultimately, this shows that web addresses, while certainly important to a webcomic’s healthy and vitality, aren’t the only step to fame and success. There’s also sheer talent, good marketing strategy and just pure, dumb look all playing their own part. All an easy-to-remember URL succeeds in doing is providing the reader a direct path to your website... but keeping them there day in and day out is another matter altogether.

Tomorrow we’ll wrap up our year-end coverage with another marketing consideration – the all-important pitch – and see how some pitches have readers, and critics, lining up at webcomics’ doorsteps, and others not so much.

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